Internet connections have become increasingly mobile. Broadband Internet in the home is no longer an accurate demographic measure for access. Here is what the most recent Pew study can tell us about our internet use.
A study measurement called “intensity of use” points to some disparities at differing income levels. For instance, higher income levels are checking email (93% of them do so), accessing news online (80%), paying bills (71%), and research products (88%). On the other hand, only 34% of those at the lowest income brackets get their news online.
Ninety five percent of households earning over $75,000 a year use the Internet at least occasionally, compared with 70% of those living in households below that income level.
Why do we want to know these things? Mostly because our daily lives are being herded into and through the virtual world. These findings seem to indicate more than anything that society needs to take initiative to shape our methods, practices and lives and not sit back to have the corporate culture with the help of elected government hand us the future.
http://www.pewinternet.org/Reports/2010/Better-off-households.aspx
This report is based on the data from three telephone surveys conducted by the Pew Research Center’s Internet & American Life Project.
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